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• What is Crm in marketing? • CRM in Marketing IT? • Compare and contrast the definition for Marketing for the chartered institute of marketing and the American Marketing Association.? • Discuss the role integrated marketing communication plays in relationship marketing. How might the mass customization of advertising and other forms of marketing communications be possible? • How do mass marketing relationship marketing and stakeholder marketing differ? • Define marketing and marketing management and discuss the scope of marketing? • Why is the marketing of services on a global basis different from marketing tangible goods What special challenges do the marketing of services globally present to the marketer? • What are the techniques of CRM? • Achievements FROM crm? • Six E's of crm? • Crm in INDIA? • What is e-CRM systems? • How important is crm? • Why is CRM important? • Why vtiger is a great crm? • Why vtiger crm is required?